Prepared for Tijerina Legal Group
Oct 20, 2026 · KlientBoost
Oct 20, 2026 · KlientBoost
Your budget is working hard, but most of what Google counts as a conversion today is a tap on a map listing, with nothing showing whether the call connected or became a case. Point bidding at qualified calls and signed cases, put the budget behind the campaigns that produce them, and turn more clicks into calls with pages built and tested by case type. That is where this plan starts.
Your Google Search and Performance Max account over the last 90 days.
Jul 22 to Oct 19, 2026. Search and Performance Max only. Local Services, YouTube and Display are excluded.
Non-brand Search and Performance Max, from your account. These moved over the same months as the rise in your cost per signed case, and we haven’t tied any one of them to it. Your signed cases by campaign will show which campaigns are earning their budget.
| What gets recorded | Search | Performance Max |
|---|---|---|
| The Google PPC uploadsource not shown in the account | Counts250 since Sep 8 | Counts168 since Sep 8 |
| Taps on map and listing call buttons | Tracked only131 recorded | Counts1,243 since Sep 8 |
| Calls from the call button on your ads | Tracked only287 recorded, 1 counted | Counts235 since Sep 8 |
| First-time callerscall tracking upload | Tracked only30 recorded | Tracked only19 recorded |
Sep 8 to Oct 19. Counts means bidding learns from it; tracked only means it’s recorded, but bidding ignores it. No action carries a value, the lead form’s conversion action shows as misconfigured, and enhanced conversions are off.
Four places in the account where more signed cases can come from.
Share of the 2,855 Search and PMax conversions. Your main campaigns bid to maximize conversions, so bidding learns from whatever is cheapest to get. First-time callers now count only as secondary, so bidding no longer learns from them, and the lead form’s conversion action shows as misconfigured.
Spend per first-time caller from your call tracking upload, English Search, last 90 days. On uploaded leads the gap holds: $322 against $943. Personal Injury lost 41% of its eligible impressions to budget in October. Your signed cases by campaign decide where budget moves.
Spanish campaigns took 15% of Search spend in the last 90 days, most of it through a single broad keyword.
Quick wins, checked Oct 20: four pages that took paid clicks in the last 90 days no longer load, the truck page carries the car page’s subheading, and Performance Max sends Spanish traffic to a full site page instead of the Spanish landing page.
Google Search and Performance Max, run by our team, with landing pages built and tested alongside.
Your numbers from our Oct 9 call, three ways to start, and the goals we steer by.
A commercial vehicle case is worth far more, about ten times by your estimate. That is why each case type needs its own value in bidding.
Arithmetic on your numbers, not a forecast. Spend is the last 90 days averaged by month; $6,000 is the low end of the range you gave.
| Line | Option 1 | Option 2 | Option 3 |
|---|---|---|---|
| Search and Performance Max management | $10,000 | $10,000 | $10,000 |
| Landing pages and testing | $3,500 | $4,000 | $5,000 |
| A month | $13,500 | $14,000 | $15,000 |
| Offline conversion tracking build, one time | $1,500 | $1,500 | $1,500 |
| Business intelligence build, one time | Scoped with our BI team | ||
Search and Performance Max management is the greater of $10,000 a month or 8% of managed ad spend, never both. No setup fee. Four-month initial term.
The first goal is measured from 30 days of clean data. Each time we hit a goal, we set the next one together, every quarter.
Before kickoff, we get access to every account, review current performance and build the detailed plan. Our team schedules the kickoff once the agreement is signed. The timeline below runs from that call.
No junior account managers. Frequent calls while we build and launch, then regular reporting calls.
A working session with your leadership and the people who would run your account. Then we put the agreement in writing, and our team schedules the kickoff once it's signed.
Services you can add when the timing is right. None of them are in the plan above.
Your Google Search structure carried over to Bing, in English and Spanish.
Optimization recommendations for the Local Services Ads your team runs.
Campaigns that keep your firm in front of people in the Valley before they need a lawyer.
Display and video creative for the YouTube and Display campaigns your team runs, plus fresh ads for Search. Custom scoped.
Calls, form leads and signed cases next to ad spend in one dashboard, with server-side tracking where it helps.
Testing across tlegalgroup.com, not just landing pages: the pages people read before they call.
Technical, on-page and content work so you rank for the searches you pay for today.
Work to make your firm the one AI answers name when someone asks who to call after a wreck. No guaranteed citations: we improve the conditions and measure them.
Each one is scoped on its own, when you want it.
Law firms we’ve worked with, in their own numbers and their own words.
From each firm’s published case study. Past results for other firms, not a forecast for yours.
Listed under “How we did it” in those case studies. Several are in your plan.